The search engine optimization (SEO) is a universal term incorporating all the approaches used to ensure visibility of both the website and its content on all the search engine results. The approaches and methods used however vary from technical practices used to realize the website activities to the promotional off page techniques used to link the site to social media forums.

As such, investing on a stronger site with clear navigation aids the search engines to be quick and easy indexing of a given site. Further, this acquaints visitors with rich experience while using the site and motivates them hence repeated use of the site. This traffics the website thus good percentage earning.

Primarily the majority of the search engines look for relevance in terms of result provision. Most website users prefer direct and straightforward answers to their queries. Further, websites that offer detailed but clear and concise information are preferred. For instance, the researcher’s life history, time and year of birth. As such, sites with such answers receive frequent visits since they meet the customer’s preferences.

Secondly, the quality of the content on the site is paramount. Researchers always prefer useful, authentic articles, videos well produced, and popular. The site again must have up to date information written for human beings consumption not the search engines. The user’s experience and keywords must be emphasized in the content presented.

The site speed as well as matters to a great extent. The speed of the web pages loading is absolutely necessary, and it has become a significant differentiator for search engines. Google is expected to launch labeling results hosted on given accelerated mobile pages (AMP).

The authority of the website is important as well. The website commands users by winning their trust. This is valuable, and it is the primary vote of confidence. The more the website is trusted, the more the high quality and quantity productions it produces.

The permalinks and headlines that appear on the website must be less than 55 characters as this guarantees better visibility in SERPs. The characters must appear snappy, luring and very descriptive. They should resemble clickbait headlines and always deliver what they mean. The URL or the permalink should contain key four words as allowed by Google. All the social channels presented should be relevant. They should attract people helpfully, attracting and in an enjoyable way.

The marketing of search engine optimization depends on the methodologies applied to present the content and the results. It is important therefore to consider authenticity, relevancy and the speed of loading, as they matter critically.