Ever wondered just how the biggest influencers on Instagram got to where they are? Just like any other social media platform, it is no mean feat. The growth of Instagram has been near astronomical in the past few years, and with every business clamoring for space, to get the best out of the platform requires cleverness. Here are some of the more important aspects of any successful Instagram marketing strategy.
Instagram is a visual content platform, and so the success of the message basically depends on how good one’s photos are. The higher the quality of the photos posted, the more effective the Instagram marketing will be. One of the ways to get more Instagram likes is to shoot square photos, a feature that is available on most smartphones and tablets. Still, shooting on the app can be limiting. An effective alternative would be to use a digital camera or camera app, before uploading the photo to the site.
Instagram is all fun and games for personal use, but when it comes to marketing, it is important to get strategic with the links in the bio. Using it as a marketing tool requires a bit of calculation, and the businesses that get the most from Instagram do a lot of planning beforehand. Still, even for the smaller businesses, it is possible to create a great Instagram presence. One of the ways to do this is through the link on the bio. It should connect to a landing page that ideally should have the same messages and posts as the ones on Instagram. This allows the collection of ideas and subscribers. Also, when it comes to the bio link, using a customized link shortener can help keep track of traffic in ways that Google Analytics cannot.
Cross-promotion works in much the same way as a resource page would on a website. The trend today is to share other people’s content, either outright or by tagging them. This works especially when dealing with local business. The results are threefold;
- Increased recognition for all the followers
- Increased followers who then spread the word even further
- Increased traffic, conversion and sales
Hashtags and emojis
With instgram’s explore feature, taking advantage of trending topics for one’s exposure is easy. One simply has to look through the trending topics and tags, and find out which ones are related to their business. If they are related to one’s brand, then they can be included in timely posts to aid in the discovery and visibility of the posts and brand. Another creative feature for Instagram is the ability to search emojis. If they are suitable for one’s brand strategy, then they can be an appropriate channel for increasing visibility. However, the use of trending tags and emojis must be done carefully. Make sure they are relevant to the brand and image posted.
Stephanie Clarke is respected online marketing guru, blogger and writer. She runs an online marketing agency and has been increasingly engaging users on how to gain more from their Instagram likes and followers.