March, 2019

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Do Not Let The So Called SEO Gurus Fool You

Are you worried because customers are not visiting your online store, despite the fact that you are offering some of the most popular products and services at prices that are much less than those demanded by your competitors?

Since you have selected a reliable web hosting company for hosting your site, the problem lies somewhere else. People mostly rely on search engines like Google to find sites offering the stuff they want, apart from those who have already found a reliable site and have bookmarked it so that they can visit it the next time they want to purchase goods online. You can rest assured that the person you had entrusted with the task of search engine optimizing your site, have no idea of the same.

A quick search of the net for SEO professionals will throw up hundreds of thousands of individuals and companies, each claiming that they are the best. Selecting the ones that appear at the top of the search results might be worthy because the people or organization running these sites do have a good knowledge of SEO; else they would not have been able to rank high in the SERP (search engine results page) for such a tough niche. However, are these professionals from your city or are they based in a different city or even a different country?

Advantages of hiring the best SEO experts near you
You should always depend on an SEO company or professional located in your city whose website appears at the top of the search results. You can easily find such professionals by adding the name of your city in the search query.

Suppose you are a resident of Port Orange, you should search for the best SEO experts Port Orange. Select a few companies that appear at the top of the search results and request them for a quote, and hand over the task of optimizing your website to them. You should also check their testimonial page and see the number of positive remarks left by the previous clients.

The biggest advantage of opting for a local SEO agency is that you can visit their office and discuss your requirements with their experts. This is far better than trying to explain points over the phone or via online chat. Once you have handed the job to a professional and they have completed optimizing your site, wait for a couple of weeks for results to show up.

Another advantage of hiring a local firm is that they know how your competitor ranks its website and will use the same tactics to rank your website higher than theirs.

Site Structure Is Important For Your Site’s SEO

The better the structure of your site, the better its search engine rankings would be. Every site has a structure of its own. It could be a streamlined and rigorous structure or a disorganized jumble. If you are conscious about how your site should look, you would invariably end up with a site that makes the search gods happy.

Why Structure is Important

Most webmasters overlook site structure. This is primarily because many site owners and webmasters do not know how site structure contributes to SEO.

A solid website structure means an enhanced user experience. Good website design is your site’s fonts, colors, graphics, kerning, white space, and images put together. If your site appeals to users, it would appeal to the search engines as well. Algorithms of Google and other search engines use data from online information searchers to determine your site’s ranking.

If your website has low dwell time and poor CTRs, its SERP performance wouldn’t be that great. If a user comes across a website with good structure, they stay longer. A proper website structure could decrease bounce rate and increase dwell time, both leading to improved rankings.

A solid structure would offer your website site links. Sitelinks are basically a SERP listing format that exhibits your website’s primary page with multiple internal links indented.

Sitelinks offer a significant SEO advantage to any site. They increase your site’s navigability, increase the reputation of your brand, direct users to relevant information on your site, increase clickthrough rate, etc.

Getting site links is not straightforward. A site link request cannot be issued to a search engine. Generally, algorithms of search engines award sites with site link automatically. Your site’s structure determines whether your site gets that consideration.

If your site structure is bad, your site would most likely not get site links. Sitelinks’ absence may cost your site increased targeted traffic, increased conversions, and higher CTR.

A good structure translates to better crawling. Web crawlers, such as Googlebot, crawl a site’s structure. The objective is to index content and have them show up in their search results. Crawlers find it easy to access and index your content if your site structure is sound. Remember, crawlers do not discover things on your site automatically.

A solid website structure is vital to good SEO. In short, your website’s organization ascertains its SEO. If your site has zero or an improper structure, you can be certain that your site would never have SEO success. Solid site structure provides your website with a strong SEO foundation that would offer you a significant amount of organic search traffic.

The Most Needed Essentials In Site Optimization

The search engine optimization (SEO) is a universal term incorporating all the approaches used to ensure visibility of both the website and its content on all the search engine results. The approaches and methods used however vary from technical practices used to realize the website activities to the promotional off page techniques used to link the site to social media forums.

As such, investing on a stronger site with clear navigation aids the search engines to be quick and easy indexing of a given site. Further, this acquaints visitors with rich experience while using the site and motivates them hence repeated use of the site. This traffics the website thus good percentage earning.

Primarily the majority of the search engines look for relevance in terms of result provision. Most website users prefer direct and straightforward answers to their queries. Further, websites that offer detailed but clear and concise information are preferred. For instance, the researcher’s life history, time and year of birth. As such, sites with such answers receive frequent visits since they meet the customer’s preferences.

Secondly, the quality of the content on the site is paramount. Researchers always prefer useful, authentic articles, videos well produced, and popular. The site again must have up to date information written for human beings consumption not the search engines. The user’s experience and keywords must be emphasized in the content presented.

The site speed as well as matters to a great extent. The speed of the web pages loading is absolutely necessary, and it has become a significant differentiator for search engines. Google is expected to launch labeling results hosted on given accelerated mobile pages (AMP).

The authority of the website is important as well. The website commands users by winning their trust. This is valuable, and it is the primary vote of confidence. The more the website is trusted, the more the high quality and quantity productions it produces.

The permalinks and headlines that appear on the website must be less than 55 characters as this guarantees better visibility in SERPs. The characters must appear snappy, luring and very descriptive. They should resemble clickbait headlines and always deliver what they mean. The URL or the permalink should contain key four words as allowed by Google. All the social channels presented should be relevant. They should attract people helpfully, attracting and in an enjoyable way.

The marketing of search engine optimization depends on the methodologies applied to present the content and the results. It is important therefore to consider authenticity, relevancy and the speed of loading, as they matter critically.

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